When strategic thinking meets creativity
Wednesday, 23 July 2014 from 19:30 to 21:00 (BST)
San Francisco, California
London, United Kingdom
Good strategic thinking is crucial in the development and implementation of winning creative strategy within digital, design and advertising. A great strategy has the ability to transform brands, organisations, process and products.
In a time of digital disruption strategy needs to take on a whole new meaning and role. Where agility is as important as scale and where some say we can no longer plan, we can only prepare. This is the shift from “learning to plan” to “planning to learn”.
So where does great strategy come from? What are new ways of defining, crafting and presenting great strategic thinking. How connected does the creative process need to be and can or should the creative process inform the strategy?
We’ll be hearing from top female strategists and innovators from some of the top London digital and advertising agencies and asking why creative strategy is so important, what’s involved and its place in the future of digital.
OUR AMAZING SPEAKERS
Edelman Digital Account Director, Strategic Planning and CSR, Edelman
Strategist - POKE
Freelance strategist & creative problem solver
Lead Strategist & co-founder of Kitchen - Wolff Olins
Look forward to seeing you there
When & Where
SheSays help women further their careers in creative media through networking, informative debates and our mentoring scheme. We now operate in London, Brighton, Scotland, NYC, LA, SF and Toronto, Sydney