San Francisco, California
London, United Kingdom
**Please note the change of venue! We're now meeting at
Futurice's offices, Schützenstraße 6, 10117 Berlin.**
It's Heroes of Mobile's first visit to Berlin and we want to find out what's happening there when it comes to mobile media, marketing and apps. Helen Keegan will lead a panel discussion to find out some of the unique things happening in Berlin and how they translate into the wider world of mobile and media. We'll be looking at what works and what doesn't work when it comes to monetising mobile audiences, we'll look at best of breed and try to understand some of the challenges that start-ups face in this sector and we'll take a look at how apps and services are marketing on mobile successfully. Adeven will also be able to fill us in on how mobile advertising is working (or not) by sharing their latest analysis. And we may even have hard copies of Monotype's latest report into where German magazine publishers are when it comes to digital.
We will also have time for some demos. So don't be shy, please step forward and show us your wares.
If you're doing something new and interesting in mobile marketing, advertising, apps or media and would like one of the demo spots, please get in touch with Helen Keegan by email explaining briefly what you do and how to get in touch with you.
This session will be of particular interest to brands, retailers, agencies, media owners, start-ups and service providers who are running or about to run mobile marketing, advertising or media initiatives.
14:30 - Doors open. Registration and networking
15.30 - Panel session led by Helen Keegan. Panellists tbc.
16.15 - Demos
16:45 - Networking and refreshments
18.00 - Doors close on the panel session while we set up for Swedish Beers.
Please note, the session will be audio recorded and registration details will be shared with our sponsors.
About our sponsors
Somo is the largest independent global mobile marketing company who help clients make sense of the complex, fragmented, fast-paced world of mobile to increase sales, raise brand awareness and make businesses more productive. Led by the inimitable Nick Hynes and Carl Uminski, you'll find the cream of the crop at Somo when it comes to their talented team of full-service mobile marketers providing clients with strategy and innovation, creative and development, media planning and buying, data analysis and technology solutions. Meet Stephanie and Amanda who are heading up the new German team at our event.
With offices in Helsinki, London, Dusseldorf and Berlin, Futurice's belief is that that the winning recipe for IT projects is happy people, happy customers, and happy users. The team injects life into digital solutions by designing innovative mobile apps and online software – all with a focus on user experience and interaction. Using agile methods, Futurice is your innovative partner for rapid prototyping and solution development for web services and mobile apps. Find out more when you meet them on Wednesday. http://futurice.com/
This is a Heroes of Mobile event.
When & Where
Heroes of Mobile
Founded by mobile media industry veteran, Helen Keegan, Heroes of Mobile is about knowledge and networking events and other initiatives to help people get their heads round what to do when it comes to mobile.
We'll be back in Barcelona on 26 February to 2 March 2017. Get in touch if you'd like to host an event or sponsor one as part of the Heroes of the Mobile Fringe Festival.
Lead Sponsor: DigitasLBi
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