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Who Cares Wins: Why Businesses Must Do Good To Be Great
Wed 18 January 2017, 13:00 – 13:30 GMT
According to the latest research, most people would not care if 74% of all brands disappeared for good. Why? Because only 3% of UK consumers feel that businesses actually make a meaningful contribution to their quality of life. In this talk, Kelly talks about why businesses and brands that ‘mean something’ to consumers will survive long term and those who don’t will become ‘substitutable’.