Why Branding Matters & How to Build a Brand That Connects

✨ Online Masterclass: Why Branding Matters & How to Build a Brand That Connects — with Amy Johnson, Creative Partner at TWIN Associates

📅 Tuesday, 18th November

🕖 7:00–8:15PM (UK time)

Tired of blending in, overthinking your visuals, or struggling to explain what your brand actually does?

This session is for you.

Join us for a powerful, practical evening with Amy Johnson, Creative Partner at TWIN Associates — a branding agency helping small teams achieve big-agency results.

Amy brings deep experience in brand strategy, storytelling, and emotional connection — with a background in BBC broadcasting and a knack for helping purpose-led businesses stand out and connect.

This isn’t just about logos or colour palettes.

This is about clarity, connection, and creating a brand that moves people.

What we’ll cover:

💡 Branding vs. Marketing — what’s the difference and why it matters

🧠 More than a logo — how to build an emotionally resonant brand

🎯 Strategic identity — what makes a brand stick in the minds of your audience

📲 Examples of visual identity done well

🚀 The TWIN S.P.A.R.K. method — how to go from messy idea to magnetic brand

Whether you’re building your first business, refreshing your visuals, or rethinking your brand message — this session will help you step back, refocus, and move forward with clarity.

About Amy Johnson:

Amy is a creative partner, talker, optimist, and yogi — and one-half of TWIN Associates.

She specialises in building strategic, standout brands that resonate across platforms.

TWIN clients include ethical startups, food businesses, wellness brands, and purpose-driven founders who want to grow without losing what makes them them.

Learn more: twin-associates.com

Let’s grow your brand — and your business — together.