Why Branding must Permeate your Whole Business

The Digital Tech Cluster is delivering a business support programme to help leaders of digital tech companies grow and succeed. As part of this, we are hosting a free online event created specifically for digital tech founders and leaders. Join us for this free, online workshop that will share expert knowledge on marketing and brandingfor you digital tech business

Topics will include

• The importance of branding in your marketing strategy
• How to ensure your branding is consistant throughout your business
• How to apply the learnings from the workshop to your digital tech business

James Bedford, STFCs Digital Tech Cluster Manager, will be joined by marketing expert David Antrobus, chairman of David Antrobus Marketing. James will host a fireside chat with David after the presentations, followed by a Q+A session for you to ask your own questions about marketing.

David Antrobus – Chairman of David Antrobus Marketing

David Antrobus brings over four decades of strategic marketing expertise to organisations ranging from innovative start-ups to multibillion-dollar global corporations.

Recognised early as a rising talent in marketing, David was fast-tracked to senior management by age 24. His extensive consulting experience includes working with major British and international organisations such as ICI, British Airways, The Co-op, Toyota Motors, British Aerospace, Thermo Scientific, ABB, Bentley Motors, and the NHS.

In 1997, David established David Antrobus Marketing, building on years of successful consulting to offer specialised strategic marketing services. His expertise spans the complete business spectrum, from proof-of-concept ventures seeking market validation to established enterprises pursuing growth and transformation.

David’s approach centres on creating and implementing positive marketing strategies that deliver measurable results. His commitment to business integrity has earned respect from clients and industry peers alike, forming a cornerstone of his long-standing success in the field.

Whether working with SMEs or global corporations, David combines strategic insight with practical implementation to help organisations achieve their marketing objectives and drive sustainable growth.

The Digital Tech Cluster

Launched by the Science and Technology Facilities Council in Daresbury on November 2021, the Digital Tech Cluster supports innovative, fast-growing tech startups and scaleups through a targeted business support programme and a peer network. The Business Support Programme delivers around 15 workshops a year, supporting ver 300 leaders of digital tech businesses in 2024. The Peer Network is an exclusive community of tech leaders that benefit from more bespoke support in the form of facilitated CEO, CTO and Female Tech Leaders meetups, pitch practice sessions, mentoring and 1-1 support. 89 tech leaders have joined so far with the ambition to grow the network further in 2025.

Please sign up for tickets and make a note in your calendar. An invitation with joining instructions will be sent before the event.

We look forward to welcoming you to this event.

The Events Team