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Why Daleks Don't Rule the World - Market Research with Rachel Kelsall
Wed 12 April 2017, 17:30 – 19:30 BST
Why Daleks Don't Rule the World
Effective research before, during and after you launch.
Even big companies can make your eyes roll with the bloopers they've made launching products onto markets; it's not an easy or exact science.
In this talk, you will be guided through some of the gaffes that big brands have made and given some top tips to help inform your own decision-making, not least of all:
- Where and how to start (including the killer ingredient in successful research).
- When and why to stop digging down.
- Striking the balance between proof and faith.
M: 07886 101498
Dress Code: Business Attire.