Why do engaged employees lead to great customer experience?
Date and time
Location
Hargreaves Lansdown
Anchor Road Bristol BS1 5HL United KingdomRefund Policy
Description
IT’S ALL ABOUT EXPERIENCE: A seminar that explores the link between engaged employees and great customer experience
A recent report by KPMG revealed the UK customer experience top 100 companies achieved double the five-year growth of the FTSE 100. So what is it that brands like Lush, First Direct and John Lewis has that puts their customer experience – and therefore their growth – above other companies?
In this seminar, Gemma McGrattan, director of award winning agency Synergy Creative, will explore the link between employee engagement and customer experience and why it should matter to communication pros.
The session will take a look at the reputational impact of getting customer experience wrong (and the PR opportunities when it goes right!), cover best practice example of companies encouraging a customer-centric culture and share practical advice on how to engage and empower your employees.
Gemma McGrattan is a founding director of Synergy Creative, a multi-award winning, RAR Top 100 brand experience agency specialising in employee engagement and customer experience. She has over 20 years’ experience delivering campaigns for clients as diverse as Vodafone and Ladbrokes to Aviva and Jaguar Land Rover. She will be joined by Brooke Nolan, marketing and communications manager who has 10 years’ experience in public relations.
Organised by
The CIPR (Chartered Institute of Public Relations) South West is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.
The South West is a great place to live and work. So it's no surprise that our CIPR Group is so vibrant, with members from across the region and from many industry sectors.
The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.
A committee of PR professionals from the South West looks after the interests of CIPR members in the region - organising annual and monthly events; arranging and communicating training and career development opportunities; providing a voice for the profession in the South West; communicating national CIPR information to the regional membership.