Everywhere users complain about failed CRM. Managers say,

'our CRM is too expensive' and users don't put the data in.

The dashboards can't be trusted and payback is not happening.

What is more, some processes with multi-year payback need a rewrite in under 12 months.

Is the failure rate 90% in the UK as claimed in an HBR US research paper by Scott Edinger? ( https://tinyurl.com/y9fcskdx )?

Why not read the Edinger view and come to the RG Lunchtime Zoom with a point of view? Making a hear-say recommendation on a known CRM brand is something I hear all the time. For a consultant it's risky to pronounce on something you don't understand.

Our discussion leader David Jefferson has over 30 years in CRM as IT Director, consultant, advisor, designer, software implementer and CRM entrepreneur. He believes that management teams are failing their users; making system choices that are inappropriate and do not support the way that relationship workers (sales, service, marketing etc) actually do their jobs. Share new thoughts on getting it right.

There will also be time for networking.