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Why Gamification? How games engage and motivate. Brighton Racecourse

CIPD Sussex Branch

Wednesday, 12 July 2017 from 18:30 to 21:30 (BST)

Why Gamification?  How games engage and motivate....

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Ticket Type Sales End Price * Fee Quantity
Member (free) Not Started Free £0.00
Non-Member Not Started £25.00 £0.00
Committee Member Not Started Free £0.00
Student Not Started Free £0.00
Student Not Started Free £0.00
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Event Details

Please note that this event will start with refreshments and an opportunity to network at 18.30, with the formal part of the meeting starting at 19.00.

Games and gamification are hot topics in business. Learn what gamification is and how it differs from games; the psychology that makes gamification so powerful; which game mechanics work and in what situations.

Pete Jenkins, expert and lecturer in gamification, will look at a broad range of case studies where gamification is used successfully, as well as examples from gamifying HR.
• Discover the motivational triggers that games appeal to
• Learn the key game processes and mechanics that are used in gamification
• See how gamification is proven to work in business
• What are the right elements of games to use — and which should you leave out?
• Your mission in the future — to embed gamification within core business processes 

Pete Jenkins biography:


Pete Jenkins is an international speaker, adviser and trainer in Gamification. Pete took the number one spot on the "Gamification Gurus Power 100" in February 2016.

Pete founded his company GAMIFICATION+ LTD in 2000. He has since advised and trained companies of all sizes, both in the UK and internationally, on the use of Gamification. Pete created the 6C's of gamified marketing framework in January 2015. The 6C's framework enables you to easily apply gamification thinking to any communications campaign or loyalty program.

 Pete is Chair of GamFed (the International Gamification Confederation). At GamFed he helps spread the use of gamification best practices to benefit as many people and businesses as possible.


Pete has been Entrepreneur in Residence at the University of Brighton for 8 years. As well as researching gamification for HR at CROME (the University's Centre for Research on Management and Employment), he lectures on gamification and entrepreneurship at undergraduate and post-graduate levels.


Pete also recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA.  A strategic advisory company in the CRM space. Intelestream Inc. is a Chicago based Customer Relationship Management (CRM) product development and consulting firm


Over the past 15 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is Ambassador for Brighton & Hove Chamber of Commerce and for Worthing & Adur Chamber of Commerce. 




This event is free of charge for CIPD members, although booking is essential. There is a charge of £25 for non-members . (please note that refunds will not be issued less than 10 days prior to this event). 

Professional photography and video production may be taking place at the event, and these images may be used on future promotional materials for CIPD. Please note that by attending the event, you are giving your consent for your image to be used on any CIPD promotional materials.

Do you have questions about Why Gamification? How games engage and motivate. Brighton Racecourse? Contact CIPD Sussex Branch

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When & Where

Brighton Racecourse
Freshfield Road
BN2 9XZ Brighton
United Kingdom

Wednesday, 12 July 2017 from 18:30 to 21:30 (BST)

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CIPD Sussex Branch

Welcome to the events page of the Sussex Branch of the CIPD, the professional body for HR and people development.


Below you will find all the events we are currently taking bookings for. Places are booked on a 'first come, first served' basis so do book your place using the links below. A waiting list will operate once events are fully booked.

The CIPD's purpose is to champion better work and working lives by improving practices in people and development for the benefit of individuals, businesses, economies and society. The CIPD is incorporated by Royal Charter and is a registered charity.

Here at Sussex Branch we have over 3750 members and we cover both East and West Sussex. We are currently the 8th largest branch in the country out of 52 branches.  Our commitment to you as a Sussex Branch member is to be here for you throughout your professional journey:

• Facilitating local networking opportunities
• Organising great value continuing professional development
• enabling the sharing of knowledge and experience with other people professionals

and above all here for you locally as your life long career partner.

We look forward to seeing you one of our face to face meetings very soon and we would also love you to sign up to our email updates, and join our Linkedin Group (CIPD Sussex Group) so you can network with other branch members, share news and views and stay in touch with Branch activities.


See below for all the events you can currently book for.

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Why Gamification? How games engage and motivate. Brighton Racecourse
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