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Why marketers are the business leaders of tomorrow

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Savoy Hotel

Strand

London

WC2R 0EU

United Kingdom

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Breakfast Meeting - 08:00am to 10:30am

Why marketers are the business leaders of tomorrow

This exclusive breakfast discussion will explore the idea that it is the CMO, not the CFO, who will make the most effective Chief Executive of the future.

The role and influence of marketing is changing. Digital technology and globalisation have changed the business landscape and the balance of power has shifted – the customer is now in charge.

Marketing has always been a key business function, vital to driving growth, however an evolving marketplace now demands a more agile, cross-functional response to change. As a result, the modern marketer, while maintaining the fundamental skills of their craft, now has to embrace expanding data, channel and manufacturing opportunities, led by customer demand. Technology is at the heart of this transformation and marketers are now spending more on technology than their colleagues in IT.

This has led to marketers needing to manage stakeholders across different business units within their organisations, to successfully deliver first class customer experiences that also achieve a strong ROI.

These changes give modern marketers the opportunity to have a far greater impact across the entire business and to be the force driving transformative change at a strategic level. However, to take that opportunity, marketers need to develop new skills.

During the meeting we will focus on questions such as:

  • What are the main challenges and opportunities facing marketers in today’s fast changing business world?
  • What role does marketing play in leading business transformation?
  • What skills do marketers need to develop to better influence strategic change?
  • How should marketers communicate effectively with their board?

Who is invited?

CMO, Heads of marketing and Marketing Directors at large organisations (1000 plus employees) in any industry sector.

Registered attendees include:

  • Marketing Director at Aldermore Bank
  • CMO at Engine
  • Head of Marketing, Global Banking at HSBC
  • CMO at IBM

Successful companies will ensure that they develop the sophisticated skills and knowledge to benefit new marketing technologies. If learning and understanding how to do this are priorities, then this briefing is a must-attend.

Be one of 12 senior business professionals around the table at The Savoy who will all bring their expertise to bear to analyse the present – and the future.

This breakfast briefing is brought to you by Business Reporter, in association with the Chartered Institute of Marketing and is only for senior marketers as mentioned above.

Registrations of junior professionals, consultants, solution providers or other sellers to this market won’t be accepted. For any enquiries, please contact Lace on 0208 349 6458 or email lace.b@business-reporter.co.uk.

This breakfast briefing is free of charge to attend, however if you cancel your attendance less than two weeks prior to the briefing, you will have to provide a replacement of equal seniority otherwise you will be a subject of £150 cancellation fee.

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Savoy Hotel

Strand

London

WC2R 0EU

United Kingdom

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