Why merchandising should be part of your marketing mix
Event Information
Description
To celebrate the BPMA Promotional Products Week (2-6 October 2017), Business Lancashire, in association with BusinessGiftUK.com, has organised a thought provoking seminar and networking opportunity:
The format of the day is:
9.00 – 9.30 Welcome/Coffee/Networking
Andrew Mann, Editor, Business Lancashire
Lancashire’s leading business website and daily newsletter for highlighting good news business stories
9.30 – 9.50 The Distributor’s view
Steve Ward, MD, BusinessGiftUK.com
One of the UK’s leading promotional merchandise distributors, Bamber Bridge based Ad-Options Ltd, trades as BusinessGiftUK.com
9.50 – 10.10 The Industry’s view
Gordon Glenister, Director General, BPMA
Based in Cambridge, the British Promotional Merchandise Association (BPMA) is committed to leading the industry, representing and supporting its members, and offering true competitive advantage through education and engagement.
10.10 – 10.30 The Manufacturer’s view
Christine Girven, Marketing Manager, SPS (EU) Ltd.
Established in 1990, the SPS Group comprises the SPS factory based in Blackpool, its toolmaking and manufacturing base in Banbury, Oxford, plus Ad-Loop Keyrings in Swadlincote, Derbyshire. They distribute their products around the world, with dedicated teams in Germany, Holland, France and Poland.
10.30 – 11.00 Q&A/Networking
