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Why PR is underestimating its impact on sales

PRmoment.com

Wednesday, April 25, 2018 from 6:00 PM to 8:30 PM (BST)

Why PR is underestimating its impact on sales

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Type End Quantity
Why PR is underestimating its impact on sales 3d 19h 55m Free  

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Event Details

For the full speaker programme, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: The Forest Room, The Hospital Club, 24, Endell Street, London, WC2H 9HQ

6.00pm Registration, canapes and informal networking
6.15pm Chairpersons introduction
Ben Smith, Founder, PRmoment
6.20pm

Understanding the commercial benefit of your public relations
Kai Britt Boschmann, Chief Marketing & Communications Officer, International SOS

  • Why you must present your management with an ROI figure
  • Understanding your sales cycle and the role of communications within it
  • The complexities, overlaps and duplications of realistic attribution analysis
  • Creating a lead scoring model: tracking engagement scores as part of a lead qualifying process
6.45pm

Comparing how digital marketing is measured to digital earned media
Gerard McNamara, VP, EMEA, Trendkite

  • Can you use adtech to measure public relations campaigns?
  • Understanding digital attribution of your sales
7.10pm

Panel Discussion: Why PR is underestimating its impact on sales

- Ashish Babu, Director of Communications,TCS

- Kai Britt Boschmann, Chief Marketing & Communications Officer, International SOS

- Paul Lockstone, Managing Director of Corporate Communications, Barclaycard

- Chris Talago, VP PR Communications JAPAC & EMEA, Oracle

7.55pm

Chairpersons closing remarks
Ben Smith, Founder, PRmoment

8.00pm

Drinks, canapes and informal networking

 

8.30pm Close of event
Have questions about Why PR is underestimating its impact on sales? Contact PRmoment.com

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When & Where


The Forest Room, The Hospital Club
24, Endell Street
WC2H 9HQ London
United Kingdom

Wednesday, April 25, 2018 from 6:00 PM to 8:30 PM (BST)


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PRmoment.com

PRmoment.com is an online magazine for the PR sector. Our editorial looks behind the scenes of the PR industry, highlighting best practice and giving our readers an insight into the world of PR.

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Why PR is underestimating its impact on sales
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