Why Robots See Your Content First-Why You Need a Strategy That Never Stops

Before a human reads your content, a robot has already judged it!

From search engines to AI assistants, these digital gatekeepers decide what gets seen, what gets skipped, and what disappears entirely. Jack Follis from qbd will break down how to build content that not only performs well today but continues to work hard tomorrow—and next year. You’ll learn how to develop a sustainable, robot-friendly content strategy that grows with your business.

Whether you’re just starting or ready to level up, this session will help you create an SEO-driven content strategy that keeps delivering long after you hit publish.

What the event will cover

● How Robots Read: What algorithms are really looking for in 2025, compared to just a few years ago.

● The Invisible Filter: Why good content still goes unseen—and how to fix it.

● From One-Offs to Ongoing: How to build a content engine, not just a content calendar.

● How SEO has changed: Techniques to help future-proof your strategy.

● Balancing Bots and Humans: Writing for algorithms and your audience.

● Proof is in the Pudding: How many of our clients have benefitted from investing in SEO that lasts

This session will be ideal for businesses looking for growth, those who want to know more about content and the benefits of it, people looking for more leads without paying for ads and enterprises looking for a long-term marketing solution.

Jack Follis is a business growth specialist at qbd, and has a background in graphic, print and web design. With this experience, and with the knowledge of running a small canal boat business, he supports small business owners & marketing teams by guiding them through the steps needed to enhance their online presence and reach their growth objectives.

Further information

The location has accessible toilets and parking in close proximity.

We are keen to ensure you have the best possible experience. If you have any specific requirements, please kindly let us know by ticking the accessibility box when booking and a member of the team will be in touch to discuss your needs.

Alternatively, if you would like to speak to a member of the team before booking, please either email cbc.eventbrite@chesterfield.gov.uk or call 01246 267703 and reference the event that you are interested in attending.

This event is open to Chesterfield based businesses. Places are limited and will be allocated on a first-come, first-served basis (based on one place per organisation). If you would like to attend, please book a place as soon as possible.

By booking, you give consent for Chesterfield Borough Council Innovation Support Programme to contact you regarding this event and to your details being stored within our records. Chesterfield Borough Council is a registered data controller and will process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable legislation.

The Council will use your personal data to process this booking. You will receive communications from us that are necessary for the Council to manage this and provide support.

Privacy Notice

The Council seeks to comply fully with data protection laws and ensures all our contractors and suppliers also comply. For more information about how your personal data is used please see our Privacy Notice https://www.chesterfield.gov.uk/privacy

This project is part-funded by the UK government through the UK Shared Prosperity Fund