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WHY SHOPPING ON THE INTERNET IS NOT ALWAYS A PLEASANT EXPERIENCE

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Anglia Ruskin University

East Road

Cambridge

CB1 1PT

United Kingdom

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Dr Cathrine Jansson-Boyd, consumer psychologist, will be talking about what factors that can play an important role in whether consumers have a satisfactory online shopping experience. She will ask whether aesthetically pleasing visual design and consumers need for touch has a role to play in consumer enjoyment. Presented by Anglia Ruskin University.

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Anglia Ruskin University

East Road

Cambridge

CB1 1PT

United Kingdom

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