How do you get your brand to strike the right note? To really connect with your audience? The answer starts with understanding them – and in EdTech, “your audience” is never just one group. Your brand is more than a logo or colour palette – it’s how your audience understands who you are and what you stand for. But in EdTech, your “audience” is never just one group. It could be teachers, students, parents, investors, or policymakers – and each needs something slightly different from you.
In this 30-minute webinar, Emilia Kruszewska (RecruitHer) and Imogen Ley-Clowes (Founder and Creative Lead, Immo Studio) will explore:
- Why audience insight is the foundation of strong EdTech brands
- How to balance different audience types, from parents to investors
- The “reasons to believe and reasons to leave” exercise
- Practical ways to research and refine your audience understanding
- How messaging and tone of voice build trust across multiple stakeholders
Who is it for?
This session is designed for EdTech founders, early-stage teams, and marketing or product leaders who want to sharpen their brand strategy.
What will you gain?
You’ll walk away with practical tools to map your key audiences, shape messages that resonate, and build a brand that cuts through the noise – helping you win trust, funding, and adoption.
👉 Register now to secure your place and join the conversation on 15 October at 12:30 PM.
