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Why You Need A Business Story And How to Create It

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London

London

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AGENDA

8.30am Let’s drink coffee and swap stories. After all, it’s what we tend to do when we meet new people.

8:45am Why do you need to use stories in business?

In this opening segment you better hope your coffee has kicked in because David will quickly and concisely explain how and why stories create emotions and why emotions influence our attitudes, beliefs and the we decisions we make.

9:00 It’s time to learn how to create your story using a simple 5-step technique created by David. It has been tried and tested by business owners, CEOs, managers and marketing departments of some of the largest organisations in the world. Now you will be able to create compelling narratives that will influence the attitudes, beliefs and decisions people make.

9:30 Q and A.

9:45 Turning learning into an output. Together we will choose one aspect of communication from the charity and, using David’s simple 5-step technique, create a compelling story or two.

10:30 Drink tea, share stories, make new contacts and be remembered.

Internal culture change, networking, investor meetings or attracting the best new hires: A well formulated story is engaging and memorable, but more importantly it science has shown it will influence the attitudes, beliefs and decisions people make.

11.30 Panel Discussion with Guest speakers

12.00 Charity Innovation Lab: Wisdom Counsels to resolve a challenge!

13.00 Pledge for Action

12.30 Close

ABOUT THE GUEST SPEAKER, DAVID SLOLY

David started his career with £70 and a fascination for all things technology. Four years later he sold his communications business and went travelling. Whilst exploring the world, he became fascinated by stories and on his return studied with the BBC as a journalist where he learnt the art of finding and telling other people's stories. After a brief spell at BBC Greater London Radio, as it was then known, David moved to the UK's first independent production company where he began writing and producing content for MTV, Virgin and the BBC. In 1997, David joined Kiss FM, a small dance music radio station in London and was charged with making the station famous. David used the power of stories to capture the imagination of the youth market. The content went viral, the audience tripled and David won a whole heap of awards. In 2001, David became interested in advertising and, after winning a place on the prestigious D&AD course, he shifted his communications skills to advertising and marketing. He took a role at an international B2B technology marketing agency and worked creatively across global brands including Microsoft, Google, 3M and Dell, again picking up major industry awards along the way. In 2011 David joined forces with a previous agency colleague Harvey Steed and together they established HarveyDavid, a b2b marketing communications agency.

David is the author of three business books, available to buy on Amazon UK. He has given talks at TED, SXSW, The Prince’s Trust, keynote speeches at client conferences and Microsoft and Google campuses. Over the years, he has delivered programmes for the OSCE and DFID, taking him to places such as Macedonia, Nigeria and Ghana. In 2018 he was made an Honorary Member of the Royal Institute of Navigation. He is a Board Director at Tech Innovation company Strange Thoughts and regularly holds workshops and talks empowering young women in disadvantaged communities around the world for The Inspired Leadership Trust founded by Leigh and Jonathan-Bowman Perks MBE.

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London

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