Why Your Pitch Isn’t Winning (And How to Fix It) - Agency Folk (20th Jan)

Winning new business isn’t just about a slick proposal; it’s about every step of your sales process working in sync. From first contact to final close, small missteps can quietly cost you the deal.

In this interactive session, we’ll dissect the end-to-end sales process for agencies, revealing the hidden gaps, outdated habits and missed opportunities that keep your pitches from landing.

You’ll get a clear framework to sharpen your approach, boost conversion rates and win the work your agency deserves.

No jargon. No generic advice. Just practical, proven ways to turn more conversations into contracts.

Join us for this high-impact online session, complete with breakout rooms and group discussions alongside fellow ambitious agency leaders.

Register now for free.

--

Topic:
Increasing your sales conversion rate.

Key takeaways?

1. Audit your sales process: spot hidden gaps and friction points that cost you deals.
2. Update outdated habits: replace old sales behaviours with modern, client-focused approaches.
3. Use a practical framework: sharpen pitches and conversations to reliably turn opportunities into contracts.

Agenda?

• 2:00pm - Welcome from Michael Murdoch of Agency Folk
• 2:05pm - Insights from Rachel Murray of Fountain
• 2:25pm - Interactive activity in small groups
• 2:35pm - Group discussion and Q&A
• 2:55pm - Wrap and next steps

--

Why attend?
This event is designed for agency leaders who want to sharpen their sales process, increase conversion rates, and win more business. Collaborate with peers, share experiences, and gain practical insights you can apply immediately to your agency’s approach.

Who’s Rachel Murray?
Rachel Murray is a sales and business development expert with a proven track record of helping agencies transform their sales processes and win more business. At Fountain, she guides teams to optimise pitches, improve prospect engagement, and boost conversion rates. Known for turning complex sales challenges into practical, actionable strategies, Rachel thrives on helping agencies close more deals and achieve consistent growth.

Session Location:
Zoom (shared 24 hours before the session)

Who should attend?
Primarily agency leaders and decision makers. However this conversation is open to others such as ex-agency owners, coaches, consultants and anyone else who wants to learn more. If you're not sure if this is for you, please email michael@thehouselondon.com.