If you stand for something, you can make anyone fall for you: why your social media needs to have a purpose in order to succeed

Brand purpose has become one of the most important elements of any marketing strategy, with 88% of consumers looking for brands that have a positive impact on the world. Responsible brands are able to charge an average of 58% more for their products and are experiencing a higher rate of growth than their conventional competitors. So what does your brand stand for? In this talk, you will learn how to develop a meaningful brand purpose in line with your company values and the needs of your audience, and how to effectively activate this across your social media channels.

Presenter: James Dempster, Managing Director of Cobb Digital

James has worked in the Marketing and PR sectors for approaching 10 years. In 2013 he teamed up with the vastly experienced Tim Cobb (Cobb PR) to form Cobb Healthcare (a full service Marketing and PR agency for healthcare professionals) and Cobb Digital (a Digital Marketing agency aimed at helping all sectors create powerful online campaigns).

Experienced, with a track record of understanding markets and developing successful campaigns to wow customers and win profitable new business, he knows how to help clients achieve their commercial goals.