“Why’d you have to go and make things so complicated?” SEO in 2025
Untangle the mysteries of SEO in 2025 with practical insights on how to boost your website's visibility. Part of Leeds Digital Festival 2025
Date and time
Location
Avenue HQ Leeds
10-12 East Parade Leeds LS1 2BH United KingdomLineup
Agenda
9:00 AM - 9:30 AM
Arrival, breakfast and networking
9:30 AM - 10:15 AM
"Why'd you have to go and make things so complicated?" Navigating SEO in 2025
Good to know
Highlights
- 1 hour, 30 minutes
- In person
About this event
SEO can feel like a constantly moving target - algorithm updates, endless tools, conflicting advice and more platforms than ever before. But, at its core, great SEO still comes down to a few timeless principles.
In this session, we’ll cut through the noise and break SEO down to what actually matters to both users and algorithms today. If you’re looking to regain control of your search strategy, this session will help you focus your efforts, ditch the dead weight, and build a streamlined search presence that will withstand the years to come.
Who is this for?
Performance marketers who are looking for clarity in a busy SEO landscape
Speaker: Malcolm Slade, Performance Director at HUB
Malcolm Slade is a powerhouse of digital marketing knowledge and expertise. With a 22-year career spanning SEO and performance marketing, Malcolm has led projects for countless household brands such as Disney, Tesco, Waterstones, Greggs, PrettyLittleThing and Virgin Holidays, and has previously held director titles at agencies including CreativeRace and Jaywing/Epiphany Solutions.
Speaker: Sanjay Purewal, Head of SEO at HUB
SEO has been Sanjay’s bread and butter for over 10 years. Having worked across agencies and brands, his strengths lie in technical audits, content strategy and improving organic performance. Game-changing SEO strategies that have transformed the online performance of brands such as Thortful, Irwin Mitchell and Fasthosts? That’s all down to Sanjay.
Frequently asked questions
Yep, wheelchair access can be found at the back of the building on Park Cross Street.
What kind of breakfast event would it be without some quality food? We’ll have brunch, teas, coffees and other drinks provided by Leeds-based roastery and cafe IF Up North.
Of course! Let us know when booking your ticket if you have any dietary requirements we need to be aware of, and we’ll take care of the rest.
Our speakers may ask the audience a few questions, but they won’t ever pick on anyone or make you feel uncomfortable - feel free contribute as much or as little as you want.
Street parking can be found on Park Place (LS1 2SJ, 2 min walk from Avenue HQ) but it does tend to get snapped up quickly in the morning. Alternatively, Q-Park Albion Street is also nearby (LS1 5JS, 5 min walk).
If public transport is more your thing, Avenue HQ is only a 7-minute walk from Leeds Station, and it’s also well connected for buses dropping off on King Street, The Headrow and Infirmary Street.
Simply pop an email along to our Marketing Manager and event organiser Abbie and she’ll get back to you ASAP: abbie.harrop@thisishub.com