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WI Masterclass 5 – Workplace Innovation and Scotland’s Digital Future

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The Marcliffe Hotel and Spa

North Deeside Road

Aberdeen

AB15 9YA

United Kingdom

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This free workplace innovation masterclass will bring together business leaders, HR practitioners and expert researchers to share ideas on harnessing the digital and people-driven elements of innovation to drive business performance.

Securing and promoting Scotland's digital future as a source of innovative potential and productivity is a key priority. A recent Scottish Futures Trust report estimated that increased digitalisation could boost the economy by up to £13 billion in the next 15 years. However, investment to achieve increased digitalisation will not pay off if we fail to design jobs and workplaces that unleash the innovative potential of employees.

As well as plenty of opportunities for networking and sharing practice, the masterclass will feature three outstanding keynote speakers who will offer practical insights on maximising your employees’ innovative potential in our shared digital future.

• Catherine Howe, Director of Solutions at Capita. Catherine will reflect on her experiences in how people and workplaces can embrace digital innovation for shared benefit, and how a networked society can prosper from the innovations that will impact where and how we live and work. Her professional experience spans public and private sector and includes start-ups, SMEs and large corporate organisations. Capita is a leading global business and technology services company, employing more than 70,000 people worldwide.

• Andrew Dobbie, Founder and Managing Director of MadeBrave. Andrew will discuss MadeBrave’s journey to becoming Scotland's fastest growing digital design and creative agency, and how tapping the innovative potential of MadeBrave’s people is as important as harnessing digital technologies to the company’s success. Andrew has led MadeBrave from being a one man band with £1,000 in the bank to a successful business turning over more than £1 million. A full service digital and branding agency, MadeBrave’s clients include global brands such as Aggreko, Beam Suntory, BrewDog, IBM and Linn.

• Dr Nick Berente, University of Georgia, US. Nick will discuss his experience as a researcher and consultant on digital innovation, working in workplaces ranging from SMEs to NASA. Nick has worked with some of the top US companies on organisational transformation. He has conducted research with companies on unleashing the creative capacity of professionals in ‘virtual worlds’, building IT infrastructures to support innovation, and connecting digital innovation to innovative employee behaviour.

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The Marcliffe Hotel and Spa

North Deeside Road

Aberdeen

AB15 9YA

United Kingdom

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