William the Conqueror comes to Oxford! Support TBA.
William the Conqueror is not what you might expect. He could be the alter-ego of that one-time treasure of the folk circuit, Ruarri Joseph. But perhaps not. William is his own man, with his own voice - and who is to say which voice is the more authentic?
You only need to listen to Ruarri Joseph attempt to explain the need for his “transition” into William to understand that this is no marketing tactic, or rebrand; this is a man on the verge of a precipice, looking for an outlet that doesn’t need to be sanitised. This is a genuine narrative of self deconstruction. William is an audience’s opportunity to watch the car crash unfold before their eyes; to follow a suppressed artist along a journey into the essence of self, paradox and identity and all the madness that might lie beneath.
"I want people to hear the stories from a different perspective. After three years of keeping William in the dark, I want to switch things up. Ruarri can go off the radar; it’s William’s turn now.”
…and William’s sound? Well, he’d prefer you to make up your own mind, but this is what someone once wrote: "Bursting with retro-infused energy, there are a myriad influences, underpinned by a taste for good, old-fashioned roots. One minute it’s a hushed JJ Cale that somehow finds its way to an angry Jim Morrison or a late-70s Dylan; the next it’s a grunge era Pearl Jam via Leonard Cohen and Tom Waits."