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China Britain Business Council

3rd Floor - Portland House

Bressenden Place

London

SW1E 5BH

United Kingdom

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CKGSB (www.ckgsb.eu) are delighted to collaborate with the China-Britain Business Council (http://www.cbbc.org/) to offer the excellent one-day seminar "Win in China".

The program will give European executives the latest China market insights and explain how to do business with a changing China. It offers senior management both a detailed look and a broader context for China-related business issues facing global firms operating in and outside of China. We want to make sure that you not only understand what is occurring here right now, but also can predict where the opportunities are going to be in the days and years to come. The 2017 cohort, focusing on the most up-to-date topic, is custom designed for you in addressing the challenges and seizing the opportunities in the fast-changing Chinese market.


This program will consist of 4 modules:

  • Win in China: Formulas and Business Models (with case studies and group discussions): Analysis of multiple business models across a variety of industries will demonstrate exactly what it takes to establish your brand, grow your consumer base and win in China.
  • Chinese Consumer Behaviour and its Business Opportunities: This session will analyze the latest trend of Chinese consumer behaviors at the mobile internet era and how it differs from western consumers. We will also study how to capitalize on the business opportunities that are presented by the unique consumer behaviors in China.
  • Cross-Cultural Management under Chinese context: It is essential to understand how to work with and manage a cross-cultural team that do business with China to ensure effectiveness and results.
  • Negotiation with the Chinese: Often viewed as difficult, mystical and unpredictable, with an in-depth understanding of Chinese negotiating philosophy, culture and tactics, Western executives could develop a complementary strategy to win.


Agenda

08:45 - 09:00 Registration

09:00 - 09:15 Welcome

09:15 - 10:25 Win in China: Formulas and Business Models

11:40 - 12:10 Chinese Consumer Behaviour and its Business Opportunities in China

12:10 - 13:10 Networking Lunch

13:10 - 14:40 Cross-Cultural Management under Chinese Context

14:55 - 16:25 Negotiation with the Chinese

16:30 - 17:00 Award certificate from CKGSB and CBBC.


Faculty


Bo Ji, Chief Representative of CKGSB Europe & Assistant Dean of Global Executive Education

Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni in China. Bo had an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many Fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. He is also a well-sought conference speaker.

Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA at some of the world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, CKGSB, Zhejiang University, Sun Yat-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also offers advice to Chairmen and CEOs. He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings.


Contact for more information

-Lijuan Yu, Program Assistant, CKGSB: lijuanyu-pt@ckgsb.edu.cn

-Isabel Curnock, Project Coordinator, CBBC: isabel.curnock@cbbc.org



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China Britain Business Council

3rd Floor - Portland House

Bressenden Place

London

SW1E 5BH

United Kingdom

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