€75 – €100

Wine Intelligence: Driving success in premium wine 2019 - Porto Session

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Comissão de Viticultura da Região dos Vinhos Verdes

318 Rua da Restauração

4050-501 Porto

Portugal

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Driving success in premium wine: The global perspective & a deep-dive in the US market

About this Event

Join Wine Intelligence for our latest workshop, focusing on premium wine consumer behaviour. We will be reviewing insights and trends amongst premium wine drinkers within a global perspective, supplemented by a deep-dive in the US market, building on extensive new research and insights.

The workshop will explore the following topics

Who is buying and drinking premium wine?

What drives the choices and motivations of premium wine drinkers?

Which wine types - countries, regions and styles – are succeeding with premium drinkers?

How does the growing SOLA (sustainable, organic, lower alcohol and alternative) wine phenomenon interact with the premium drinker

This workshop will also feature a deep dive case study of Premium drinkers in the US market, based on expert interviews, consumer discussion groups, and a wide-ranging usage and attitude survey with a nationally representative sample of premium drinkers.

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Date and Time

Location

Comissão de Viticultura da Região dos Vinhos Verdes

318 Rua da Restauração

4050-501 Porto

Portugal

View Map

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