A$220

Wine Intelligence: Driving success in premium wine 2019 - Sydney Session

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WeWork

64 York Street

Sydney, NSW 2000

Australia

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Driving success in premium wine: The global perspective & a deep-dive in the US market

Join Wine Intelligence for our latest workshop, focusing on premium wine consumer behaviour. We will be reviewing insights and trends amongst premium wine drinkers within a global perspective, supplemented by a deep-dive in the US market, building on extensive new research and insights.

The workshop will explore the following topics

  • Who is buying and drinking premium wine?

  • What drives the choices and motivations of premium wine drinkers?

  • Which wine types - countries, regions and styles – are succeeding with premium drinkers?

  • How does the growing SOLA (sustainable, organic, lower alcohol and alternative) wine phenomenon interact with the premium drinker

This workshop will also feature a deep dive case study of Premium drinkers in the US market, based on expert interviews, consumer discussion groups, and a wide-ranging usage and attitude survey with a nationally representative sample of premium drinkers.

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Location

WeWork

64 York Street

Sydney, NSW 2000

Australia

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