Christine has written over seventy blogs for Everything English Education and Building Self-Belief CIO. Some of these blogs have been published in national magazines as well as being posted on a variety of websites including; the National Literacy Trust, Secondary English Magazine, English Matters, the National Association for the Teaching of English magazine, as well as a host of articles for NATE's newsletters. She has also been teaching writing in secondary schools for over 25 years.

Blogs are a great way to share good news, improve engagement and most importantly they offer a more personal touch where you can truly engage with your buyers. But how do you write a winning blog? What should it say? How often is too often? In this session, Christine will give you an invaluable insight into how to write a great blog!

In this mini-masterclass Christine will cover:

- Genre, audience and purpose - What is a blog? Who are you writing for? Why are you writing your blog?

- Finding and creating content, and long term planning - A series, or stand alone items?

- The pitfalls - what to avoid;

- The art of persuasive language - how to use rhetorical language for effect;

- A template - choosing a winning headline, sub-headings and structure:

- SEO- website optimisation - how this influences how you write, how to maximise your audience and selecting images;

- A planning session - sharing ideas.