Winning Business in Latin American Markets

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Birmingham Chamber Of Commerce

75 Harborne Road


B15 3DH

United Kingdom

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Latin America comprises 19 countries and 630m people. It has a larger middle class than China and India combined, the younger roughly 300m of whom have increased purchasing power and want to buy high end luxury products with British brands well recognised. Latin America can also be a hub for export expansion into the US with whom most countries in the region have Free Trade Agreements...


  • 9:30 - 10.00 Registration

  • 10:00 - 10:05 Introduction & Welcome

  • 10:05 - 11:00 Market presentations & Q & A

  • 11:00 - 11:15 Refreshments

  • 11:20 - 16:00 Opportunity for 1:1 consultations

  • 12:20 - 13.20 Lunch

Come and meet market experts and DIT specialist advisers to discuss opportunities to sell your product or service in these 4 dynamic markets:

  • Brazil, Phil Gray, Brazil Business Hub

  • Chile and Peru,Oliver Moss,BritCham Business Services, Santiagio de Chile

  • Colombia, Lucia Rojas, UK Colombia Trade, Bogata

  • Gerti Willis - Language and Culture Adviser

  • Teresa Gualtieri - Digital Trade Adviser

  • Jane Cooper - Export Finance Adviser

  • Hari Rai / John Otter - Intatrade Adviser

Learn more about the markets...

Brazil home to over 200 million people, is the world’s 7th largest economy and Britain’s largest trading
partner in Latin America with a trading relationship going back over 200 years. Major UK companies operating in Brazil include Rolls Royce, BP, JCB and JLR. Over the past decade Brazil has shown solid economic stability and more than 35 million Brazilians have been lifted out of poverty into the emerging middle class. Bogota and Sao Paulo are the largest export markets of high-end luxury products. It has seen an average growth of 3.4% GDP over the last 4 years. It has a European-oriented culture and business practices.

Key sectors for UK companies include:

  • advanced engineering (including automotive and aerospace)

  • creative industries

  • energy

  • education

  • oil and gas

Chile is widely recognised as the best managed economy in South America and has enjoyed regular periods of steady growth. It is also an associate member of Mercosur. This network provides access to almost 1.2 billion consumers world-wide. It ranks high in the World Bank’s Ease of Doing Business Index and has very low corruption, and is Anglophile meaning easier access for UK firms. Chile is the UK's second largest export market in South America after Brazil, The main exports by value are oil, power generating machinery and equipment as well as industrial machinery and equipment (accounting for 50% 20% and 9%, respectively, of all exports). Key sectors for the UK are: infrastructure (ports and urban construction), energy and mining, luxury goods, agricultural machinery.

Colombia is the 3rd largest economy in Latin America. Geographically well placed, having the major ports on Pacific and Atlantic coasts. It is one of the most open markets in Latin America with 13 Free Trade Agreements in force, including: EU, USA, European Free Trade Association (EFTA) and member of CAN with Ecuador, Bolivia, and Peru. The main UK exports to Colombia are machinery, pharmaceutical products, beverages, and vehicles. A broader infrastructure development program over the next several years will create enormous opportunities for companies involved in the construction highways, ports, and airports. Other opportuinities include retail, oil & gas and financial and business services.

Peru with a population of 30m is one of Latin America’s fastest growing and most dynamic markets, averaging 4.3% annual GDP growth over the past five years. For 2017, GDP growth is expected to continue to grow by over 4%, putting it at the top of Latin American growth rankings.

Peru has experienced years of economic and political stability and has 21 Free Trade Agreements, including with the EU. Peru was ranked second in South America in the 2017 World Bank Ease of Doing Business index. The UK is the second largest investor in Peru, representing up to 18% of foreign direct investment (FDI), mainly in mining and tourism, and there is potential to further expand bilateral relations. Bilateral trade between the two nations stands at over £600 million.

Peru is also a founding member of the 4-nation Pacific Alliance which is implementing the free circulation of goods between Chile, Colombia and Mexico and Peru.

The value of new opportunities for British businesses in mining alone is estimated at £300 million. Other areas, such as health, education, construction, energy projects, ports & railways and other infrastructure, represent approximately £1 billion over the next five years.The tourism industry is also a key sector with Peru’s world-famous attractions pulling in millions of visitors annually. Agri and fisheries-tech and renewable energy also offer export potential.

In April 2017, the UK was named the lead partner in helping deliver the Pan-American Games, due to be held in Lima in 2019. Drawing on the success of the London 2012 Olympic Games, UK companies will be able to bid for contracts relating to the infrastructure and organisation of the games.

This event is organised by the Department for International Trade West Midlands and is funded through our EU co-financed SME International Growth Project. We therefore require West Midlands attendees to please complete, sign and post back to us the project enrollment form which will be emailed to you following receipt of your event registration.

Your 1:1 appointment schedule will be confirmed via email on receipt of your completed and signed IGP enrolment form. If you have already enrolled for the project please let us know via email. Please note enrollment does not commit you to anything but enables you to attend project funded events and to be considered for IGP Trade Missions and possible modest grant support which your International Trade Adviser can advise you on.

These slots will be allocated on a first come first served basis. Please select only 4 meetings. Additional meetings can be requested on the day and will be subject to availability.

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Birmingham Chamber Of Commerce

75 Harborne Road


B15 3DH

United Kingdom

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