Durham Creatives is hosting a FREE programme of business start-up workshops for creative people. If you'd like to explore if there is money to be made from your ideas and talents, then these lively practical workshop are for you!

Winning Customer and the Art of Selling Art

Customers are the lifeblood of any business. Until you have customers you only have costs but trying to sell to everybody is bad business practice - some customers are more trouble than they’re worth!

In this workshop, you’ll develop strategies to find those customers you’d really like to hook and learn how understanding their needs can help you generate sales.

You’ll develop a better understanding of which markets you should target and we'll put in you in your customers' shoes to help you see the benefits you offer from their perspective. This will help you gauge the potential scale of your business and shape the development of your marketing strategy.

Having identified your customers, we’ll look at the dos and don’ts of selling - and what people are really buying when they make a purchase!

Your workshop facilitator, Jane Shaw, has been helping creative people start businesses for many years. Jane regards developing a business as being a creative process in its own right, where fresh ideas are at the heart of every successful enterprise and a little ‘sideways thinking’ can make fantastic things can happen.

This programme of workshops is delivered in partnership with East Durham Business Services whose Business Adviser, Hina Joshi, will be offering advice about how to develop your business ideas following the workshops.