£450
Winning New Business via Email

Winning New Business via Email

Actions and Detail Panel

£450

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Event description
This session will examine the Dos and Don’ts of new business emails, as well as tips for increasing cut-through and response rates.

About this event

Course Overview

Everyone can write a good email but writing a good new business email is a different thing altogether. Your average Marketing Director at a top-tier brand will get roughly 300 cold emails from agencies a week. How is it possible to get cut-through when you’re up against such odds?

Our team regularly gets feedback from brands complimenting their email approaches, such as this response from the Marketing Director at Warburtons: “Thank you so much for taking the time to contact us with such an inventive email approach…I’d be delighted to invite you over to our offices.”

The goal of this half-day session is simple: To teach you the techniques that make it possible to get the same type of positive response and praise which can then lead to new business opportunities.

Who is this course aimed at?

Suitable for anyone who wants to help their agency build a more predictable new business pipeline, from New Business Execs and Marketing Managers to agency owners or business development veterans looking to hone their approach.

Key areas covered

• How to find decision maker email addresses without buying a database

• Conducting research before writing

• What makes a good new business email

• General tips to increase cut-through

• A discussion around some successful emails

• Putting the theory into practice by researching, writing, and sending emails of your own

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Online event

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No Refunds

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