£450

Winning New Business via Email

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A month into working from home during lockdown and our team is still arranging approximately 100 virtual meetings a month with decision makers at top-tier brands. Everyone can write a good email but writing a good new business email is a different thing altogether. Your average Marketing Director gets roughly 300 cold emails from agencies a week. How is it possible to get cut-through when you’re up against such odds?

Our team regularly gets feedback from brands complimenting their email approaches, such as this response from the Marketing Director at Warburtons: “Thank you so much for taking the time to contact us with such an inventive email approach...I’d be delighted to invite you over to our offices.”

The goal of this half-day session is simple: To teach you the techniques that make it possible to get the same type of positive response and praise which can then lead to new business opportunities.

Suitable for anyone who wants to help their agency build a more predictable new business pipeline, from New Business Execs and Marketing Managers to more seasoned Account Directors or business development veterans looking to hone their approach.

This course is delivered by Kimi Gilbert, the Director of Training & Development at The Future Factory. For the past decade, she has supported and led the new business drive for hundreds of agencies.


Key areas covered

  • How to be tactful when making approaches during this time
  • How to find decision maker email addresses without buying a database

  • Conducting research before writing

  • What makes a good new business email

  • General tips to increase cut-through

  • A discussion of some real life new business emails that have got results during the Covid-19 crisis

  • Putting the theory into practice by researching, writing, and sending emails of your own


The cost is £375 + VAT / person. If you want to send more than two people along, get in touch about a bespoke session.

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