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Winning Winning Customers and the Art of Selling Art

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Newcastle City Library Bewick Room

33 New Bridge Street West

Newcastle upon Tyne

NE1 8AX

United Kingdom

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Winning Winning Customers and the Art of Selling Art

Customers are the lifeblood of any business. Until you have customers you only have costs but trying to sell to everybody is bad business practice - some customers are more trouble than they’re worth!

In this workshop, you’ll develop strategies to find those customers you’d really like to hook and learn how an understanding of their needs can help you generate sales.

You’ll develop a better understanding of which market places you should target and we'll put in you in your customers' shoes to help you see the benefits you can offer from their perspective. This will help you gauge the potential scale of your business and shape the development of your marketing strategy.

Having identified your customers, we’ll look at what people really buy when they make a purchase, and the do’s and don’ts of selling.

We'll look at:

  • the features and benefits of your work from a customer’s perspective
  • defining your unique selling proposition
  • developing your advertising campaign
  • product and service placement
  • the principles and techniques of visual merchandising
  • pricing your work
  • routes to market

This professional development workshop is for emerging artists and other creative practitioners looking to commercialise their work. It has been funded by Arts Council England and Newcastle City Library

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    Date and Time

    Location

    Newcastle City Library Bewick Room

    33 New Bridge Street West

    Newcastle upon Tyne

    NE1 8AX

    United Kingdom

    View Map

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