Winterschool Entrepreneurship Week 2018

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Kriekenpitplein 21-22

3584 CE Utrecht


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Are you interested in learning more about entrepreneurship? NOW IS YOUR CHANCE! Between the 29th of January and the 2nd of February we are organizing the 5th edition of ENTREPRENEURSHIP WEEK. During this time, you will have the chance to learn about different aspects of entrepreneurship, like sustainable entrepreneurship and entrepreneurial marketing.

The target audience for the Entrepreneurship Week is advanced Bachelor, Master, and PhD students – also non-UU students. Prior knowledge of entrepreneurship or economics is no prerequisite. There are no costs to join us this week. Participants are asked to organize their own lunch. It is not compulsory to be present at all elements of the week. Please let us know if you are just popping in a few times this week or will be there most of the time.

Completion of the programme offers the UtrechtCE Entrepreneurship Week Certificate.


  • Erik Stam (Prof. UU, Chair Entrepreneurship)

  • Hein Roelfsema, (UU,Director UtrechtCE).

  • Leendert de Bell (UU and HU)

  • Peter van der Meer (UU)

  • Robert de Bruijn (HU)

  • Nils de Witte (StudentsInc)

  • Erik van Vulpen (UU)

  • Jeroen de Jong (UU)

  • Representatives of UtrechtInc and StudentsInc

Week schedule

NB: This schedule is still subject to change. Please refer to this page for updated information.

Monday January 29

Morning: Utrecht School of Economics
10:00-11:00 Seminar: Welcome and Introduction to Entrepreneurship
11:15-12:30 Seminar: Entrepreneurial Mindset & Idea Generation
12:30-13.30 Lunch

Afternoon: Utrecht School of Economics
13:30-15.00: Workshop Design Thinking Methods
15.00-16.30: Workshop Business Model Generation

Tuesday January 30

Morning: Utrecht School of Economics
10:00-11:00 Seminar Foundations of Entrepreneurial Marketing
11:15-12:30 Seminar User Led Innovation
12.30-13.30 Lunch

Afternoon: StudentsInc
14.00-14.30: Introduction to StudentsInc
14.30-16.30 Customer Validation workshop

17:00-19:00 Movie and discussion: Facebook

Wednesday January 31

Morning: Utrecht School of Economics
10:00-11.00: Seminar How to Finance Your Startup?
11.15-13.00: Workshop Entrepreneurial Storytelling with Data and Visualization

Evening: TBA
Movie: The Circle.

Thursday February 1

Morning: Utrecht School of Economics
10:00-12:00 Scaling and using the Entrepreneurial Ecosystem

Lunch at UtrechtInc Garage

Afternoon: UtrechtInc
13.30-14.30: Introduction to the Utrecht startup ecosystem
15.00-16.30: Workshop Pitching and Creating your Pitch Deck.
16.30: Meet the startups drinks

Friday February 2

Morning: Utrecht School of Economics
Group work on projects

Afternoon: Social Impact Factory
15:00-17:00 Dragon’s Den Competition
17:00-17.30: Certificates
17:30-19:00 Closing Drinks

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Kriekenpitplein 21-22

3584 CE Utrecht


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