Women In Business: Writing A Brand Story (And Why It's Important)

Your brand story is more than just a paragraph on your About page—it’s the thread that weaves your values, vision, and voice into something people genuinely relate to. A strong story helps you build trust, stand out in a busy market, and connect more meaningfully with the people you want to reach. When your story feels clear and authentic, everything from your website to your social media feels easier and more aligned.

In this inspiring and practical session, creative brand specialist Tanya Rodgers will guide you through how to shape a brand story that reflects who you are, what you stand for, and why your work matters.

Whether you're just starting out or refining an existing brand, this workshop is perfect for small business owners who want to feel more confident and consistent in how they show up.

By the end of the session, you’ll:

• Understand what a brand story is (and what it’s not)
• Know why storytelling is such a powerful tool in branding and marketing
• Start shaping your own brand story using Tanya’s simple, values-led approach
• Feel more confident expressing what makes your brand unique and memorable