Women in Innovation - Reaching untapped audiences with inclusivity

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Creating inclusive products and services to reach untapped audiences - Ethics & Inclusion Framework

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The workshop is dedicated to women entrepreneurs but open to entrepreneurs of all genders who are doing innovation and are interested in improving the design of their products and services, making them inclusive.


This event will be informative for innovative businesses across all sectors who are interested in refining their products and services to reach wider audiences and untap new related opportunities.

You’ll understand how to develop products and services with a focus on end-users. Allowing you to maximise potential and reach a wider audience.

We’ll reflect on excluded potential users and who is impacted by your product or service.

How to create inclusive products and services - Dr Patricia Gestoso, scientific services leader and an inclusion and ethics tech evangelist will guide participants showing how to use an assessment tool that enables tech developers, founders and products and service creators to identify, prevent, mitigate and account for the actual and potential negative impacts of their designs.

‍Innovate UK EDGE Support - Dr Giulia Sirigu will be walking you through Innovate UK EDGE innovation and business support including: 5-9 days of tailored growth and scaling support for small to medium-sized business up to 500 employees, 1-2-1 coaching / advisory support delivered by a Senior Innovation and Growth Specialist and internationalisation support.


  • How to create more inclusive and well considered products and services
  • How to improve your customer experience of using your product or service
  • Hear from different entrepreneurs’ experiences
  • Connect with other women innovators and enlarge their network
  • Understand the support opportunities available for their business


Dr Giulia Sirigu, Senior Innovation & Growth Specialist - Innovate UK EDGE

Dr Patricia Gestoso, Head of Scientific Support and Customer Operations


10-10.15 - Opening and Introduction: support available Dr Giulia Sirigu (Innovate UK EDGE)

10.15- 10.25 – Designing Inclusive Products and Services: Why is it so hard? (Dr Patricia Gestoso)

10.25-10.35 – Thinking about users inclusively

10.35-10.45 – Breakout rooms

10.45-11.00 - Systematic approach to inclusive products and services design

11.00-11.10 - Breakout rooms

11.10-11.20 – Uncovering business opportunities through inclusive design

11.20-11.30 - Q&A

11.30 - Close

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Organiser Women in Innovation

Organiser of Women in Innovation - Reaching untapped audiences with inclusivity

Innovate UK EDGE is a key part of the UK innovation agency’s investment in the innovative businesses that drive economic growth. It complements Innovate UK project funding with intensive, specialist-led support for such ambitious businesses.

Each high-potential, innovative business in our portfolio benefits from the objective perspective of a dedicated innovation and growth specialist local to them. Our specialist considers a business in the round and, working closely with its leadership, identifies the most productive ways to accelerate its growth.

What we offer: innovation and growth support

Innovate UK EDGE brings a range of services to help ambitious, innovative SMEs scale and grow. We help businesses:

  • Exploit innovation
  • Enter new markets
  • Source funding and finance
  • Hone strategy and structure

Our specialists can draw on resources such as our programmes, events, innovation & international networks and their domain expert colleagues. For some businesses, our resources, such as investment readiness programme Pitchfest and the Global Business Innovation Programme, will also be a gateway to our bespoke, specialist-led support.

We establish strong relationships based on trust that support each business through its growth journey to scale: The most outstanding scaling businesses that are disrupting their industries, capable of internationalisation and achieving over 50% growth p.a. are invited to join our Scaleup Programme for enhanced support.

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