Description

Business has always been a dynamic field and today it is most dynamic yet. Businesses grapple with continuingly adapting to rapid advancement of disruptive digital technologies, augmented workforces and external stakeholder pressures to do more on a range of social and environmental issues. Deloitte Insights emphasise that in the 21st century “C-suite executives are being asked to work more collaboratively across functions; line leaders must learn to operate in networks of teams”.

In this webinar, Professor Eva Kipnis and Dr Natalie Wilmot discuss challenges and approaches to successful leadership with an international panel of marketing leaders who combine day-to-day work as directors and managers with supporting development of leaders of the future as advisory council and awardees of Women in Marketing (WiM).

About WiM

Founded in 2004, WiM is established to empower women to fulfill their potential within the marketing profession. From women working in corporations and organisations, through to female entrepreneurs, WiM reflects the evolution of the marketing world.

About webinar speakers

Karolina Ormaniec, EMEA Integrated Marketing Experience Manager at 3M, Winner The One to Watch WIM Award 2022

Based in Poland, Karolina leads an international team of experienced marketing professionals focused on driving best practice and growth for Transportation and Electronics Business Group across Europe, Middle East and Africa, for an industrial manufacturing powerhouse 3M. She combines her background in psychology and business to drive effective solutions in the ever-changing environment.

Alice Yu Yuebo, Founder and President, Mama on Palette, Team Lead, Partnership and Industry Marketing at NCS Group, WiM Global Advisory Council member

Based in Singapore, Alice leads regional partnership, industry and ecosystem marketing at NCS, a No.1 IT services provider in Southeast Asia. She Pioneered NCS' first Diversity & Inclusion event "Women Make IT Happen". Alice also founded Mama on Palette, Singapore's first community for mothers who love arts.

Henry Windridge, Director: Media & Content (EEMEA) at Mastercard and WiM Advisory Council member.

Currently based in Dubai leading Media and Content for fintech giant Mastercard across the Middle East, Eastern Europe and Africa, Henry moved to the region in 2017 to run all things brand for Warner Bros. Discovery. Prior to that, he was based in London heading up brand and content marketing for media giants Global, Hearst and ITV. Before marketing was a twinkle in his eye, Henry completed a PhD in American foreign policy at UCL in London.

Eva Kipnis, Professor in Marketing at the University of Bradford and WIM Advisory Council member

Eva’s research interests culture-informed consumer behaviour and cultural meanings conveyed by brands and the development and deployment of socially-inclusive technologies in product and service innovations, her work regularly features in leading journals. Eva currently serves on the advisory council of Women in Marketing and the advisory committee for the Transformative Consumer Research – an international movement promoting marketing with purpose of creating wellbeing outcomes.

In teaching, Eva brings her previous experience of a marketing practitioner where she worked with international brands across multiple industries. Her teaching expertise is in international/multicultural and branding and marketing, marketing and technology, marketing and social inclusion, advertising psychology and research methods.

Natalie Wilmot, Deputy Dean of the School of Management at the University of Bradford.

Natalie’s research focuses on language diversity in international business, and she has published a number of works on this topic, with a research monograph on language management published by Multilingual Matters in August 2022. She plays an active role in the administration of Groupe d’Etudes Management et Langage, a scholarly body focused on management and language.

Her teaching interests are in the areas of international strategy and cross-cultural management. Since 2017 she has been a visiting lecturer at the University of Bordeaux, where she teaches a postgraduate course on intercultural communication. Prior to academia, Natalie held various positions in the private sector, specialising in export sales and has worked extensively with organisations in southern Europe and Latin America.

D﻿escription

About WiM

About webinar speakers

Description

Women in Marketing Webinar