Actions and Detail Panel
Wonder Women: Changing the Portrayal of Gender on Screen, supported by Grey...
Thu 9 March 2017, 10:00 – 11:00 GMT
Hot on the heels of 2017’s International Women’s Day – some of the ad industry's leading female players, including Fay Weldon, Vicki Maguire and Carol Cass, join our debate the evolving role of women on screen, and behind the scenes. Hosted by newsreader and presenter Fiona Bruce they’ll discuss whether gender in campaigns has always reflected the society of the time or whether adverts helped evolve the stereotypical imagery of women and men. We’ll ask our panelists to share their experiences of Adland and ask what more advertisers and the industry can do to improve an accurate portrayal of women in adverts.