Word of Mouth 2.0

This course is part of Enterprising Futures, Clarion Futures’ business start-up support programme. Designed to help aspiring entrepreneurs turn ideas into action, our workshops provide practical guidance, skills, and resources to support you at every stage of starting and growing your business.

In this session, you will:

• Understand why word of mouth remains one of the most powerful marketing tools, and how personal recommendations can drive business growth more effectively than paid advertising.
• Learn how to build systems and processes that actively encourage customers to refer your business, from creating loyalty incentives to designing memorable customer experiences.
• Explore digital strategies to amplify referrals and online reviews, including social media campaigns, email follow-ups, and platforms that make it easy for customers to share their positive experiences.
• Gain practical tips to measure and track referrals, so you can see what works and refine your approach over time.

About the Training Provider:
Rebecca Thomson, from Local Marketing Made Easy, brings 20 years of experience in sales, marketing, and business development for SMEs. She guides participants through practical, actionable strategies to help businesses grow and thrive.

About us:
This course is proudly supported by Clarion Futures, the charitable arm of Clarion Housing Group, supporting residents and local communities across the UK. Since 2017, Clarion Futures has helped thousands into work and training—supporting over 1,700 people into employment and delivering more than 5,000 training opportunities in 2023–24 alone.

If you're not already registered with Clarion Futures, we strongly recommend you start by completing the simple online referral form available on the My Clarion Housing website. Once submitted, a member of the Clarion Futures team will be in contact to discuss this course as well as the wider range of support we offer—including career advice, money guidance, digital training and one-to-one mentoring .