£108.39 – £216.19

Word Up Communications - Presents a one day workshop on content writing!

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The Circle

4-6 Staffa Place

Dundee

DD2 3SX

United Kingdom

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The Circle is proud to be hosting Mairi Damer from "Word Up Communications" and this highly sought after one day workshop on how to write better content marketing for your venture whether you are a small to medium enterprise, freelance or community or social enterprise. Knowing how to reach your audience is key to your success and building a strong community online can reap many rewards.

Mairi Damer will show you just how!

What you can expect from this one day learning workshop is to leave brimming with the knowledge and practical skill to write better content material.

HOW TO WRITE IT RIGHT

In this one day WORD UP Communications wordy workshop, we'll help you learn how to write modern, conversational content with extra snap, crackle and sparkle.

During the workshop Mairi Damer of WORD UP Communications will be sharing journalistic tips and techniques to help trainees write attention-grabbing content for online and print. Using active learning and plenty of practical writing exercises, we’ll explore how to get written language and tone right for your client and user groups, and how to write content which talks TO them, not AT them.

We'll practice writing for websites, blogs, printed material and social media. You'll discover new ways to come up with inspiration, and you'll try different techniques to write with added va-va voom!

We'll discuss some of the fundamental dos and don’ts of the written word, think about how best to tell a story or make a narrative flow, and we'll have loads of fun working wizardry with words.

You'll learn how to make multiple use of one piece of writing, and you'll quickly discover that your new-found writing techniques can be used in everything from emails and menus, to blogs and reports.

NB All delegates need to bring a laptop or a tablet on the day, plus a charger.

The day’s programme will include elements such as:-

- The world of wonderful words

- Crap copy clears clients

- Why writing well for the web matters

- Who am I writing for? Setting the tone

- Getting the content just right

- Headlines - eye catchers

- Identifying key content and messages

- Sticking to the facts v storytelling

- Formal or freeform? Creating the right style

- Dodging cliches and well worn phrases

- WOW words, and how to find them

- There, they’re or their? Grammar and spelling

- Too many cooks? Writing in pairs

- Writing to a deadline

- Going wild with words - creative writing

Spaces are limited and lunch and refreshments are included in the ticket cost.

Book early for this creative learning experience that will enhance your writing skills and connect you to your target audience and online community.

W:http://www.wordupscot.co.uk/

E: hello@wordupscot.co.uk Tw: @WordUpComms

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Date and Time

Location

The Circle

4-6 Staffa Place

Dundee

DD2 3SX

United Kingdom

View Map

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