CHF196.74 – CHF217.24

WordPress Workshop - by SEM

Event Information

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Date and Time

Location

Location

Quartierzentrum Aussersihl

Hohlstrasse 67

8004 Zürich

Switzerland

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Goal of the workshop series

Participants can run a WordPress-based website for their business by themselves and are acquainted and have experimented with the most important techniques relating to content marketing and search engine optimization.

Target audience

This workshop targets entrepreneurs and employees in SMEs without much technical knowledge.

In this workshop, you will learn the foundations of the Internet, how to run a website powered by WordPress, and the basics of content marketing and search engine optimization (SEO). We will help you to put the examples from the workshop into practice with your own website during the workshop.

Format

The workshop series is composed of 2 full-day workshops.

We will build and optimize an online website and an online shop as part of the workshop. Course material can be used for hands-on optimization of your own website (during or after the course).

The first workshop, “Getting Started with WordPress and E-Commerce” will take place in March/April 2018.

The following workshop, “Advanced WordPress and SEO”, will take place in Summer 2018.

Workshop I: Getting Started with WordPress and E-Commerce

Module 1: Foundations

In this module, we will help the participants understand the basics of the Internet and how websites work. We will explain the technical terms like domains, URL, browsers, hosting, databases, HTML, etc. Each participant will be able to set up a new website and a new email address.

Module 2: Getting started with WordPress

In this module, we will teach the participants how to install and configure WordPress, how to navigate the dashboard, the different settings, how to publish their first post, and create a page. The participants will be able to create a whole new website from scratch.

Module 3: Customizing a WordPress website

In this module, we will introduce the WordPress themes and plugins. Each participant will be able to customize his web page in his or her own design. Furthermore, we will set up a small online shop together.

Workshop II:

Advanced WordPress and SEO (TBD) will take place in summer 2018.

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Date and Time

Location

Quartierzentrum Aussersihl

Hohlstrasse 67

8004 Zürich

Switzerland

View Map

Refund Policy

Refunds up to 30 days before event

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