Growth Hacking is a process to optimise growth by creative marketing, behavioural psychology, data analyses, tooling, and automation. It’s a form of product- and data driven digital marketing to optimise and scale. Online marketers focus mostly on top-of-the-funnel (creating awareness), where we growth hackers take the whole funnel into consideration. Per phase in this funnel, you will realise growth by experimenting rapidly to find out what works for your organisation. The results of these experiments allow you to make decisions based on data instead of gut feeling. If you are interested in knowing more, watch this video about Growth Hacking.

In the past our speakers have often structured it as the mindset-process-skill pyramid, and apply Growth Hacking throughout the customer journey (awareness - acquisition - activation - referral - retention - revenue).

What is the best way to run rapid experiments? How do you make sure you get your customer's attention in 5 seconds? How do you WOW your customers? During this workshop you will find out the answer these and more questions.

The talk is very practical. Our speaker will take the audience through use cases and tools and make sure they can start applying it as soon as they leave the room!

About our Workbench series

Our monthly Workbench series of workshops, which takes place every first Thursday of the month, is for impact entrepreneurs who want to take their start-up to the next level. Each Workbench tackles one of six regularly rotating topics: legal advice, marketing & sales, finance & funding, organisational culture & structure, sustainable operations, and impact measurement.

Tickets are free for Impact Hub members. For non-members, individual sessions are €30 each.

Read more about our workbench series.