£0 – £115

Working With the Media

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Health In Mind

40 Shandwick Place

Edinburgh

EH2 4RT

United Kingdom

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Event description

Description

This course will benefit anyone looking to raise the profile of their organisation by engaging with the media.

The aims of the course

The course will give you a greater understanding of how you can interest the press in your story; how best to represent your organisation and how to deal with press interest, both the positive and the negative.

The objectives of the course

Participants will learn to:

  • Identify a good news story

  • Write a news release

  • Understand what makes an interesting photocall

  • Give a good interview

  • Protect your organisation’s reputation.

Our trainer

Doreen Graham is an experienced Communications Manager and has worked for Health in Mind for five years. She was editor of a specialist publication for ten years, moving on to set up a dedicated press, publications and campaigns division for one of Scotland’s largest charities. In this role, she was a regular broadcaster and worked closely with various production teams on specialist programmes such as BBC Scotland’s ‘Wildlife Detectives’, the BBC Panorama programme ’The Cruelty Connection’ and Channel 4’s ‘Pet Rescue’. Doreen is a member of the Chartered Institute of Public Relations.

Terms and conditions

This course is in our Shandwick Place training room, which is not accessible for physical disabilities. Please contact us if this affects you and we will relocate the course. The course includes teas, coffee and biscuits but does not include lunch as there are lots of lunch outlet choices just beside us.

Training booking on Eventbrite are best paid by credit or debit card using Visa, Mastercard or American express. In exceptional circumstances, credit facilities may be available. Please contact the organiser to discuss your request at training@health-in-mind.org.uk or 0131 225 8508.

If you need to cancel your booking and give more than two weeks’ notice, we will refund your payment in full. If you cancel with less than two weeks’ notice, we will refund 50% of your fee.

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Date and Time

Location

Health In Mind

40 Shandwick Place

Edinburgh

EH2 4RT

United Kingdom

View Map

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