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Workshop: Creative Content Planning

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WWF Living Planet Centre

Brewery Road

Woking

GU21 4LL

United Kingdom

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It’s time to get creative!

Lead by The Inspiration Space co-founder Liana Fricker and co-hosted by Fiona Knowlton from TG Media, we’re stepping away from the b.s. in order to get to the root of content marketing: finding the fun, interesting and relevant stories that are hidden inside your brand.

We'll start with a quick overview of the basics of social media and content marketing and why you need it (Google juice!). We will then break the process down into actionable steps and discuss ways to amplify your message online.

The second part of the session is a dynamic group brainstorm where we'll work together to flex our creative muscles and come up with interesting stories that you can use immediately to help promote your business and get new customers.

Key takeaways:

  • Content planning calendar

  • Renewed sense of enthusiasm and excitement about your business and the stories within it.

  • Analytics & Measurement – learn how to tell if what you’re doing is really working for your bottom line. It’s all about that ROI ladies!


About Liana Fricker

Liana Fricker is an award-winning creative marketer with over 10 years experience in PR, social media, content production and Events. She's worked on big brand campaigns for the likes of Ray-Ban and Unilever and played an instrumental role in the creation of Bacardi's global music and events platform, Bacardi B-Live. Since moving to Surrey and having kids, she's been helping start-ups in the US and UK find the amazing stories hidden inside their brands.

Fiona Knowlton

Practical advice gained from real world experience Fiona Knowlton has had an impressive 20 year career working in media and advertising. After successful stints working for the Surrey Advertiser and Guardian Media Group, Fiona Knowlton saw a gap in the market for a hyper-local, yet national quality publication, and so she created The Good Time Guide, The Guide 2 Surrey and TG Creative under the umbrella of TG Media. She works with thousands of local businesses, helping them to create engaging social media and content marketing campaigns that drive sales.

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Date and Time

Location

WWF Living Planet Centre

Brewery Road

Woking

GU21 4LL

United Kingdom

View Map

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