Workshop Structure
Laying the Foundation & First Impressions
Welcome & Introductions:
Brief icebreaker: "What's one challenge you're hoping to solve today?"
Overview of the workshop agenda and objectives.
Business Toolkit Session: Presentation Essentials
Key skills delegates should learn:
Structuring a compelling presentation (e.g., problem-solution, storytelling).
Designing visually appealing and effective slides (less is more, visual hierarchy).
Delivering with confidence: body language, vocal projection, engaging your audience.
Crafting a clear and concise elevator pitch for various scenarios.
Handling Q&A sessions effectively.
Business Toolkit Session: Networking Skills
Key skills delegates should learn:
Strategies for effective networking (online and in-person events).
Initiating conversations and building rapport.
Active listening and asking insightful questions.
Following up professionally and building lasting connections.
Leveraging your network for referrals and collaborations.
Business Toolkit Session: Managing Your Data
Key skills delegates should learn:
Understanding the importance of data for decision-making (customer data, sales data, website analytics).
Basic data organisation and storage best practices (CRMs, cloud solutions)
Mining Data from your existing resources
Simple data manipulation, cleansing and consolidation
Business Toolkit Session: LinkedIn Fundamentals
Key skills delegates should learn:
Optimising their personal LinkedIn profile for visibility and credibility.
Creating and optimising a compelling Company Page.
Connecting strategically with ideal clients and industry peers.
Utilising LinkedIn search features to find prospects and resources.
Business Toolkit Session: LinkedIn Engagement & Growth
Key skills delegates should learn:
Crafting engaging posts, articles, and updates for their target audience.
Strategies for consistently engaging with their network (likes, comments, shares).
Participating in relevant LinkedIn groups and communities.
Leveraging LinkedIn Live and events for greater reach.
Understanding analytics to refine their engagement strategy.
Business Toolkit Session: AI for Beginners
Key skills delegates should learn:
Basic understanding of what AI is and its potential for small businesses.
Identifying common AI tools applicable to small business operations (e.g., content generation, customer service chatbots, scheduling, social media).
Practical, hands-on examples of using AI for specific tasks (e.g., generating marketing copy, summarising articles, basic image creation).
Business Toolkit Session: Marketing and Messaging on a Budget
Key skills delegates should learn:
Utilising free and low-cost digital marketing channels (social media, email marketing, local SEO).
Creating effective messaging that resonates with their ideal customers.
Measuring marketing effectiveness without breaking the bank.
Content repurposing strategies.
Action Planning & Wrap-up:
Q&A and open discussion
General Workshop Features:
Interactive Exercises: Throughout each session, incorporate hands-on activities, group discussions, and short practical exercises.
Real-World Examples: Use case studies and relatable scenarios from small businesses to illustrate concepts.
Resource Handouts: Provide concise summaries, checklists, and links to useful tools and templates.
Q&A Opportunities: Dedicate time for questions at the end of each session and throughout.
This comprehensive workshop structure provides a valuable learning experience for small business owners, giving them a practical "Business Toolkit" to drive their growth.
