Workshop: Essential Video Skills for Comms

The rise of video has been the single overwhelming trend of the last three years, as these killer stats show:

- 58 per cent of UK mobile phone users watch video (source: Deloitte, 2018).

- 80 per cent of the internet will be video by 2019 (source: Cisco, 2016).

- An hour a day of YouTube is watched a day by 16 to 24-year-olds (source: Google, 2018).

When and how to use video or not is a skill all communicators need to master. It can be the difference between success and failure.

We’re proud to offer a workshop to give you the skills to know the landscape and how to plan, shoot, edit then add text, subtitles and music to a video. Then post it.

Get up to speed. All in a day.

What will you learn?

A whole range of skills, including:

- Know the video landscape.

- Optimum video lengths channel-by-channel.

- Know how to hold your phone, focus and compose your shot.

- Plan a video using BBC principles.

- Shoot an interview using an establishing shot, cutaways.

- Edit and add text and sub-titles.

- Add music and know where to find it.

- What budget kit to use to improve your sound.

- How to stay legally safe with GDPR, copyright law and PSBAR legislation.

Who is this for?

Everyone whose job includes communications, PR, marketing, web and social media at all levels of seniority. It’ll also be useful for designers and frontline people who use social media.

What experience do you need?

You can have some experience or you can never have shot a frame in your life. Either is fine. We'll guide you through things.

What kit do you need?

An android or ios smartphone made after 2013. Windows or blackberries won't make the grade, we're afraid. They can be your workphone or your own device.

Who will offer the training?

In 2015, Dan Slee and Steven Davies pioneered the first dedicated workshop to show how communicators can understand and use video. It mixes theory and practical skills to give you the confidence to know when to use video. Dan Slee is a former journalist and has more than 12 years working in-house and with teams. Steven Davies is a filmmaker and cameraman who has worked for the BBC, Channel 4, S4C and a range of organisations.

Who have we delivered the workshop for?

Dan and Steve were the first people to offer video skills training bespoke in 2015. Since then they have trained more than 2,000 people. Clients include Dublin City Council, University of Edinburgh, Food Standards Agency, Cynnal Cymru, North Devon Council, McDonalds plc, Eon plc, Sandwell & West Birmingham NHS Trust and Hampshire Police.

What people say about the workshop

"I just wanted to say how impressed everyone was with the training. You both made it informative, interesting and fun.” – Kirsty Tobin, Head of Communications, Royal Borough of Kensington and Chelsea.

“This has to be one of the best training courses I have been on for years. I came away from it with the skills I seeking and the desire and confidence to go away and put those skills into practice. It was fun too. I don't think you can ask for much more from a course.” – Louise Willmot, communications officer, Diocese of Bath and Wells.

“This course not only taught me how to produce a film it also reminded me of why I am doing what I am doing and how I can do it even better.” Marie Cacace – Oxfordshire County Council.

Two ways to book

The standard attendee price is £195 + VAT.

1. Book through eventbrite using a credit card. Hang fire before you book your travel and transport. We'll confirm attendance by email. There's a small booking fee for this.

2. We'll send you a traditional invoice. You can pay through BACS transfer and PO number route. Or you can settle it with a credit card through the link. Drop us a line by email to dan@danslee.co.uk. You'll dodge booking fees this way.

If the date doesn't work

If the date doesn’t work for you drop me a line and we can arrange an in-house session. By email: dan@danslee.co.uk or by Twitter: @danslee. Easy.

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