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Workshop | Finding the ultimate toolkit for marketers in ecommerce

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Radisson Blu Hotel, Cologne

Messe-Kreisel 3

50679 Köln

Germany

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LUNCH AND LEARN WITH FLORIAN HEINEMANN, MANUEL HINZ, MARCEL HOLLERBACH & OTHER MARKETING INFLUENCERS.

For exceptional cross-channel marketing, you need to identify not only the best technologies, but also the optimal combination thereof, so as to harmonize your efforts. However, with so many options out there, where do you begin?

Join us to find out.

CrossEngage and Productsup are calling all dmexco 2017 attendees to our workshop on finding the ultimate toolkit for ecommerce.

Florian Heinemann will kick off with insights on the current state of digital marketing. We’ll then move into a panel discussion with industry experts who’ll explore the diverse technologies currently available to ecommerce marketers - be it for enterprises or startups, agencies or online shops. They’ll share tips, lessons and mistakes they’ve made while on their path to finding the tools to use, and those to lose.

Lastly, we’ll open the discussion to the audience, inviting you to share your tips and questions. Together we’ll build the ideal marketing stack or “toolkit” for the modern day ecommerce marketer. Print it out, take a picture, save it digitally; it’s yours for the keeping.

This event is for digital marketing professionals in ecommerce who are seeking the right technologies that will automate processes, simplify their work and ultimately boost overall performance.

Agenda:

12:15-12:20 Intro & welcome

12:20-12:40 The state of digital marketing presented by Florian Heinemann, Project A

12:40-13:00 Panel discussion: Tools to use, and lose

13:00-13:20 Open discussion: Let’s build our own ideal tool-kit

13:20-13:25 Closing note

13:25-14:00 Meet, greet & eat

Free food and drinks will be provided.

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Date and Time

Location

Radisson Blu Hotel, Cologne

Messe-Kreisel 3

50679 Köln

Germany

View Map

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