Using your innovation capabilities to your full capacity?
Define, evaluate and improve your innovation capabilities
Part 2 of a 2 part series
This second part of the workshop series takes you through the competitive landscape your business and ideas reside in.
Then process an idea through 6 stages to determine your capabilities, and prepare your business to address opportunities via challenges from large organisations.
Businesses attending the event will:
- Have face-to-face time with experienced innovators
- Collaborate with large organisations to kick start the innovation process
- Learn what steps are needed to address challenges and engage with large organisations
08:10 Registration, networking & light breakfast
08:35 Introduction and opportunity overview: Hugo Russell, Innovation Birmingham.
08:50 Pre Workshop questionnaire
09:00 Workshop Prof Simon Bolton and Marta Perez, BCU
+ Understanding the competitive landscape
+ Who will be the threats and where are the opportunities
+ So you have an idea, or two, or three
a. Defining the focus
b. Defining what is wanted and required
c. Specific of info & support
d. Mapping the Competitive landscape
e. To Do Strategy
12:00 Post workshop questionnaire
12:10 Summary & collation of information
How to Innovate - Workbook (Part 1)
Prof Simon Bolton is Associate Dean and Professor of Design Research at the Birmingham Institute of Art and Design (BIAD). Simon's professional experience as an International award winning designer working internationally in Europe, North America, South America, India, Africa and Asia at both a strategic and project level. Expertise in strategic design, business innovation, consumer insight research with specialist expertise in:
- Design thinking
- Innovation Management
- Product and Brand Innovation
- Consumer insight .
Marta Perez has been a design researcher/practitioner for the past three years working with corporations such as P&G, Nokia, Reebok and Sky in Spain, UK, China and Poland, building up her strategic creative capabilities for product development and user research. She has two main areas of expertise: idea generation and translation of data into stimulus insights. It has been from this working experience she has built up her skills in design business innovation, workshops and user research based on deep behavioural insight decoding. She is currently undertaking a PhD in Design Driven Innovation at Birmingham City University.
Hugo Russell delivers funded and commercial projects with specialist skills in the areas of innovation, collaboration and application development.
This is a ERDF funded project with the aim of benefitting SMEs based within the West Midlands. Delegates who do not fit this scope may be asked to not attend or pay a surcharge.
The event is part of the Innovation Engine Project, which has been established to identify health and low carbon challenges within larger organisations and build local SME and university consortia to develop and deliver innovative solutions.
The project is extracting tangible opportunities from large organisations that need local businesses with capability to address and create solutions. This workshop is part of a pilot program to start the boost the innovation capabilities aim of this pilot project is to use challenges from large organisations as a novel approach to reducing the risk of innovation within local businesses.
The project is being led by Innovation Birmingham, with the deliver partners consisting of; Heart of England NHS Foundation Trust (HEFT); University Hospitals Birmingham NHS Foundation Trust (UHB); Birmingham City University; the University of Birmingham; and Birmingham City Council. The Innovation Engine project was initiated by Birmingham Science City, which brought together the team of delivery partners and will be closely involved in the project governance.
The Innovation Engine Project is supported by:
When & Where
Innovation Birmingham Campus
Innovation Birmingham Campus; The base for Birmingham’s tech community.
The Innovation Birmingham strategy is focused on a service offering for founders of new technology ventures, as well as more established tech businesses. The campus facilities include the Entrepreneurs for the Future (e4f) multi-occupancy start-up centre with hot-desking facilities and a wide range of flexible office units (115-15,000 sq ft). However, the campus is far from just bricks and mortar; the team actively nurtures an interactive and supportive community within the place.