Workshop: How to produce your own video content

Don’t know your square video from your square sausage? Our online video masterclass will give you all the skills you need to start making your own eye-catching content to promote your business both online and at events.

You’ll embrace a DIY approach to filmmaking with a slick and professional mindset, allowing you to create great quality videos with whatever kit you have to hand.

Who is it aimed at?

The workshop is for food and drink business owners or marketing co-ordinators who are part of their local regional food group network and are ready to learn more about how to create video content on a budget.

Event format

The half-day session is designed to be a small, interactive online workshop using the Zoom platform. The hands-on, practical training will set out the fundamental principles of video including why it’s important, when to use it and what it can deliver.

What you will learn

You will learn how to plan, shoot, edit and publish content and will leave with the skills and knowledge to create professional video content with minimal investment. Topics covered include:

• Using your smartphone as a production camera
• Homemade rigs and lighting solutions
• The best budget kit to buy
• Storyboarding and shot sizes
• How to shoot interviews and cutaways
• Capturing good audio
• Editing and effects
• Optimising video for social media
• How to build an audience

One-to-one feedback

Participants will also be required to submit a videos within four weeks of the course to demonstrate how they have implemented the learnings followed by bespoke, individual feedback from the trainer through an online conversation and a screenshare editing session.

Cost

The workshop will be free of charge

Meet the facilitator: Ross Dickson, Frame Agency

Ross is a filmmaker with over 10 years' experience creating content for organisations including The Fringe, BBC, STV, Tate, National Galleries and The Big Issue. He’s made everything from music videos and travel films to exhibition content and feature length documentaries.