£97

Workshop: How to talk about your competition online

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Institute Of Directors

10 Charlotte Square

Edinburgh

EH2 4DR

United Kingdom

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With over 70% of the buying decision being made online before first contact, knowing how to speak about your competitors is the most valuable marketing skill you can employ within your business today.

The most popular content consumed by a potential buyer in today's online market is 'Reviews Based Content'. This allows the potential buyer to make an educated decision on what is best for them.

If you are lucky, your business may be one of many on the table for a potential buyer.

What if there was a way to make sure that you weren't just on the table, but you owned the table?

Talking about your competitors isn't easy, and with as little as 3% of businesses actively referring to their competitors in their marketing it's no wonder no-one knows what they are doing...

Having the confidence to discuss your competitors, document their work, have an opinion on their offering and then publishing it for the world to see can seem like an impossible ask, I know. I've heard it all before.

Luckily, not only have I done the work, I've got the results to prove it works.

In this workshop I will teach you everything you need to know and understand in order to confidently publish content that directly relates to your competitors. I will share with you the results of Reviews Based Content and what it can mean for you and your business.

I will help you focus with a guided structure, establishing boundaries, promoting integrity and complete your own understanding of what it is you have to offer and why that is credit enough to join the conversation that every single potential customer of yours is having.

Your teacher:

- Cara Mackay - MD, Gillies and Mackay; Director CMA.
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Date and Time

Location

Institute Of Directors

10 Charlotte Square

Edinburgh

EH2 4DR

United Kingdom

View Map

Refund Policy

No Refunds

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