€315.80

WORKSHOP I PERSONAL BRANDING

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Date and Time

Location

Location

The Mobile Company

5 Danzigerkade

1013 AP Amsterdam

Netherlands

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Refund Policy

Refund Policy

No Refunds

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Description

DO YOU STAND OUT FROM THE CROWD?

Each person that interacts with you is bound to see you in a different light, there is no way to stand out in everyone’s eyes. Your branding challenge is to get people to see you in the way you want to be seen. It’s in the words you choose to tell your story.


“Building a brand means knowing your story and sharing that story.” - Tamara MccLeary


LEARNING OBJECTIVE

In this workshop you will learn to:

  • Craft a story that people will remember;
  • Communicate your story in a way people can share it.


PROGRAM

The workshop will be split into three hour afternoon sessions spread over three weeks:


DAY 1 - February 21th, 15.00-18.00 - Find Your Core Drive

We will guide you through the steps to translate the thing that drives you into one simple phrase.


Day 2 - February 22th, 15.00-18.00 - Craft Your Story

We will challenge you to find the words that clearly explain what you do.


Day 3 - March 6th, 15.00-18.00 - Paint Your Story

You will pour your thoughts onto paper and we will help you sort through them to decide what to use and where to use it.


NOTE: Keep in mind that you will have homework in-between each day, the more effort you put into it, the more you will get out of the workshop.


“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” - David Brier


OUTPUT

At the end of the workshop, you will have:

  • Brand Story, a clear message to stick to throughout all your communication channels;
  • Website Copy, the text to build a first draft of your website;
  • Design Briefing, guidelines you can give to a designer to create your unique brand identity.

In short, you’ll have all the building blocks you need to gradually bring your brand to life. And, the clarity that gives you conviction to follow through in a process that takes time, creativity, and perseverance.

    GROUP SIZE

    Peer coaching works best in a small group. So, this workshop will be for a group of minimum 2 and maximum 4 participants.

    PRICE

    250 euro (excluding VAT and taxes) for 3 sessions of 3 hours.

    OPTIONAL

    If you're ready to use your building blocks and start building your brand, we offer:

    • Brand Identity, your design briefing translated into your own personal brand Style Guidelines;
    • Website Mockup: your website copy and your brand identity translated into website design;
    • Personal Website, website mockup turned into a live website.

    We work closely with a great designer and web developer who will help you translate your brand framework into a strong online presence. Quote and portfolio on request.

    ABOUT THE TRAINERS

    We each have 10+ years of experience in business operations and communications. Ángel loves to dive into business challenges of all types and sizes and, though seemingly slow at first, gets the job done. Maja, on the other hand, is all about getting things done quickly, a do first ask questions later mentality inspires teams to move mountains. Reach out and connect with us on LinkedIn.


    TAKE A TURTLE STEP FIRST

    Before you claim your ticket, give Maja a ring to have a chat about your expectations.

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    Date and Time

    Location

    The Mobile Company

    5 Danzigerkade

    1013 AP Amsterdam

    Netherlands

    View Map

    Refund Policy

    No Refunds

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