£436.66

Workshop: Living on the Margins

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Location

MBA The Agency

7 Pancras Square

London

N1C 4AG

United Kingdom

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Event description
Why are Consulting companies at least twice as profitable as most agencies? Learn the answers – and how to apply them in your business.

About this Event

A 1 day seminar for agency owners and CEO’s.

Note: participating agencies must be represented by their Owner / CEO / MD. It’s fine to bring colleagues, but do not send them in your place.

About this workshop

We were lucky enough to have Jack join us as a speaker at the Indie Summit in Beijing, and his presentation "A Global View of the Marketing Communications Agency Landscape" was the highest rated of all the sessions over the two days.

This October, Jack will be joining us in London to host a workshop with a limited number of agency leaders, which will build on his previous presentation with actionable, practical steps which independent agencies can take, to learn from the consultancies and improve their own performance.

Whether or not you are facing direct competition from the consultancies invading Adland, there’s a lot you can learn from their highly evolved business and delivery model. During this interactive workshop we’ll explore key dimensions of how they compete so effectively, including how you can bring some of those same competitive skills into your agency.

Key topics

  • Knowledge management and how it leverages organizational structure and incentives to be world-class
  • Relationally-driven sales models that leverage account development and proposal strategies to create greater win rates and higher margins
  • Staffing and engagement models that drive greater client retention, and why in-house agencies are not your enemies
  • The shifts in the CMO function and how the consultancies will leverage their strengths
  • Key service extensions and potential staffing to future-proof your organisation

Participants will work in small groups so as to generate better insights around each topic.

About Jack Skeels:

Jack Skeels is a former RAND senior analyst, and currently CEO of AgencyAgile, an Agile transformation and coaching firm that helps agencies, marketers, and other complex service organizations go better, faster and happier. His career included leading Sapient’s 105-person Los Angeles office, founding and executive roles in multiple startups. He is a coach to executives, a thought-leader and evangelist to industry, and wakes every day driven to create a revolution in leadership and management practices, optimal organization design, and delivery excellence.

Jack is recognized as an outstanding speaker, writer, and educator. He speaks at over 15 industry and association events per year, including Ad Age, Digiday, SoDA (annual meeting and The SoDA Academy), 4A’s conferences, Advertising Week, Magnet Global, Miss Collective, TAAN, Bureau of Digital, and others. With over 35 published articles, his work appears regularly in Ad Age, Entrepreneur.com, Ad Week, MediaPost, and other publications.

Jack is a two-time Inc-500 Award winner and entrepreneur, with several successful startups to his credit. In addition to a Bachelor’s in Industrial Engineering and an MBA with honors in Entrepreneurship and Finance from the Marshall School of Business, he has held several graduate-level teaching roles, including associate professor at the RAND-Pardee School of Public Policy.

This workshop requires a minimum number of participants. If this number of participants is not reached, tickets will be refunded and the seminar will be cancelled.

Date and Time

Location

MBA The Agency

7 Pancras Square

London

N1C 4AG

United Kingdom

View Map

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