World IA Day 2020 Barcelona

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Oracle NetSuite

Avinguda Diagonal, 211

Planta 19

08018 Barcelona


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NOTE: You will need to register a ticket here on Eventbrite to attend

Join us on Saturday, 22 February 2020, to celebrate World Information Architecture Day (WIAD) in Barcelona!

World Information Architecture Day is returning to Barcelona to celebrate the practice and education of Information Architecture. It’s going to be a packed day, celebrated in over 60+ locations worldwide on the same day. This year's theme is "The IA Element"!

(And... this is a FREE* event to join, but you will need to register** a ticket!)

This is an event taking place in all corners of the globe from Los Angeles to Rome, from Saint Petersburg to Tokyo, and from Barcelona to Boston. In thinking globally we're recognizing that the human condition is universal and by including a globally diverse audience, we innovate.

Receive all the latest WIAD 2020 Barcelona news: sign up for email updates or follow us on Twitter, Facebook and Linkedin. We will also post regular updates to our local WIAD Barcelona 2020 website too.

Also, find more WIAD locations by visiting the official site of World IA Day.

We look forward to seeing you in on Saturday, 22 February 2020!

Barcelona Local Organisers,
Denisa Marinescu and Kevin van Reenen

- - - - - -

*ATTENDING: Tickets to WIAD 2020 are FREE and only available through Eventbrite. We also include an option for you to add dontations during the booking process. Donations will be greatly appreciated as we are a non-profit organisation and a group of passionate volunteers. So we rely on your support to bring this event to life, however it is not required to donate to secure your seat for the event! :)

**CANCELLATIONS: If you are unable to attend, please remember to cancel your ticket so that people on the waiting list are able to join.


09:30 - ENTRANCE: Registration
10:00 - WELCOME: Introductions and Keynote
10:20 - TALKS: 3 Speakers and Q&A
11:40 - BREAK: Drinks and Snacks (provided)
12:00 - TALKS: 3 Speakers and Q&A
13:20 - LUNCH: Food and Drinks (provided)
14:00 - TALKS: 3 Speakers and Q&A
15:20 - BREAK: Drinks (provided)
15:30 - CLOSING: Thoughts, Thanks, and Prizes*!
16:00 - SOCIAL: Networking and fun!

We have some fantastic prizes to give away from Local and Global sponsors including: 10 x tickets to Museu del Disseny de Barcelona (Design Museum).


We will have talks in either English or Spanish.

Our current lineup includes:

  • Dani Armengol - Independent Information Architect, Consultant
  • Karina Ibarra - Design Lead, Fjord
  • Laura Rueda - Product Manager, Typeform
  • Helena Feliu - UX Writer - Content Strategist, Co-fundadora de Duit Studio
  • Inés Campanella Casas - UX Leader, Everis
  • Diana Militano - Senior Product Designer, TravelPerk
  • Ariel Guersenzvaig - Senior lecturer & researcher, ELISAVA Barcelona School of Design and Engineering
  • Yoel Lenti - Partner and Head, Insitum EU
  • Ian Gelhaar - Experience Design Director and Founder, Fail Fast Studio

Plus some additional guests! : )

For full talk details visit our speakers profile on our WIAD20 BCN page.


Oracle NetSuite

Oracle NetSuite - Barcelona Development Hub


You will also be looked after during the day by our fantastic group of volunteers:

Amelia Aponte, Donna Crowley, Sandra Garcia Hernandez, Melisa Galvao, Carol Moran, Alex Negrut, Alba Olveros Bautista and María Rey Oyonarte.


WIAD20 BCN is non-profit and is orgainsed by passionate group of local volunteers, so we rely on support and sponsorhsip from local businesses to help us bring this event to the community.

Our local sponsors for 2020 include: Everis, INSITUM and Oracle NetSuite.

WIAD 20 Sponsors


The goal of World Information Architecture Day (WIAD) is to promote the practice and education of Information Architecture, that celebrates organization and structure of information for understandability and accessibility, so many roles (e.g. Designers, Product Managers/Owners, Techincal Writers, Developers, Product Strategists) will find this event useful, especially if you are involved in:

  • User Experience Design
  • Visual Design
  • Development
  • Content Strategy
  • Product Design
  • Service Design
  • Project Management
  • Product Management
  • Product Development
  • Digital Strategies
  • and any other innovation-driven industry

See you on Saturday, 22 February 2020!

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Oracle NetSuite

Avinguda Diagonal, 211

Planta 19

08018 Barcelona


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